[Omaroo (Chris Malikoff)]

I'll chip in for the advertising fraternity here. We are VERY thorough in our correct use of English. Unless a play on words or spelling is called for to emphasise a point, or is cleverly used in the form of a pun, it isn't on. We are a creative bunch of people, and our creativity is the basis on which almost subliminal idea transfer can be achieved, with as few words as possible, if we've done our job right. Making a spelling or grammatical mistake is not a product of that creativity. Agency managers that cannot assign creatives who can spell to a design campaign generally don't last long in the business.

Our corporate clients expect no less than Australian dictionary-perfect English otherwise. The very newspapers and magazines we place the material in expect it too. Don't go generalising on the misgivings of the ad trade please. High-end agencies are sticklers for correct use - not the lazy use of words. You won't find people that can't spell or recognise the correct use of grammar in this trade either. I refuse young people all the time when it comes to employment. Can't spell or don't even think it's important? Sorry - no work for you here!