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Guan Sheng is a good cheap brand (if there is such a thing). Most of their componentry claims higher quality standards than Skywatcher (another reputable but inexpensive brandname). Guan Sheng stuff is better finished than Skywatcher by my reckoning.
However, my vote is with Eric. $/Wow! factor, binoculars win hands down until you start spending thousands. I agree with Eric again, best on a mount, for many reasons, but especially for showing other what you see. Binoculars also allow much easier comprehension of an image between naked eye and magnified too. In fact until you can spin and flip images in your mind (not easy), an upside-down image can easily confuse the beginner.
Binoculars on a mount are the best value for money, visual tool a household can have.
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