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Mike I agree, the task is not an easy one. While its easy for me to write my thoughts down here, its far more of a chalenge to make it work in the real world.
But i think given the volume of the market in Australia, there is not much else that can be done to reduce costs. Nessecity of our ecconomic climate demands we get more return for our investment, as we have less to spend.
Thought in another way, I am sure the ecconomic climate is also affecting the retailers and if they dont make enough sales what happens then?
Like i said easier said then done.
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