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What I had been told...
World Series Baseball: There was a sponsor (now defunct) that had the title "World Series <something or other>" (I can not remember what it was) and I think it was a magazine or newspaper but could be wrong. Anyway long time ago, even though said former sponsor went the way of the Dodo they decided to maintain the title as it had built up its own momentum by then. Sort of like "Keen as mustard" except Keen is still in business and making mustard.
I'm sure the facts could be confirmed by Google & Wikipedia but could I be bothered...
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