Wills Woodbines was a brand name for Cigarettes popular for years, which you could even buy one single cigarette when I was a kid.
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An interesting coincidence. If my kids read this 10 years ago, they'd ask, "Was that after the dinosaurs or before?"
I do know where you're coming from though. It certainly was a different world then.
Were the single cigarettes enclosed in a celophane wrapper?
Cheers
Marty