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...names are not excluded from copyright but may be covered by other laws
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Yep - and I guess that it's up to you to convince a court that it should be upheld, via whatever legal mechanism you can, if that's what you are after. If you have a name you don't want stolen - trademark it if you can. Trademarks are not granted in every case either, because you can't generally trademark (i.e. reserve) a commonly-used name, title or phrase.