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I think, if you were to register the name iceinspace etc for the purpose of people being able to link to this site etc. then unless they were already aware of the name of the site then they would not readily find it
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That's true of course, but generally what they'd search for is "astronomy forums" or "amateur astronomy" or "buying a telescope", etc.
Using the content in the IceInSpace site and these forums, combined with meta tags in the header of the HTML, the idea is that the IceInSpace site will be found using those keywords.
Thanks for your thoughts.