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I also agree with the leaflet idea, and further agree that it needs to be presented in a way that promotes a reduction in carbon emissions. As this seems to be the most talked about topic when it comes to environmental issues, we've already won half the battle. The number of people who are "greenwashed" by the idea that CO2 gas is the only major problem is astounding, and it's through this that a campaign could easily be tweaked to suit the astronomical community.
Perhaps we could look at ways in which our daily 9-5 jobs could spread the word about campaigning towards a reduction in streetlights and a curfew on business lighting. Even a simple line in our email signatures could just make enough of a difference, or having a small notice published in various publications (something that I am willing to tackle due to some contacts I have in printing and publishing).
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