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Yep - you can't separate the publisher/advertiser perspectives, as they are inextricably linked. They depend on each other entirely for their existence. I don't think that it's a black and white situation though. Titles do go "poof" for long periods - and this also includes those being swapped between publishers which then take time to re-build their presence. It's not necessarily an automatic death sentence - but it can't be easy to recover - that's for sure.
I sure hope they come back too.
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