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My company is one of three (Digital Ads, Adstream and Websend) that sends nearly all electronic advertising to over 7,000 titles world wide from Australia on behalf of advertisers. We have stats to show that this is common practice, and not just a seasonal phenomenon. We re-introduce titles to our networks when a publisher asks us to, and then monitor their take-up from advertisers. Some titles have gone for a couple of years at a time to reappear and create heavy advertising traffic.
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