That's the world of business. They are there to make a living. Most of us wouldn't sell something new for less than the replacement costs. If only they were non-profit organisations. And if you don't like the price you can always shop somewhere else. At least there are a number of different operators. Its not like Coles and Woolworths just yet. If you specialise and have no competition you can charge whatever you like. Most of us would like to be in that business