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Unless the person selling this service makes it clear that the "name" has no recognition whatsoever beyond the list they keep on their own computer then they are simply scamming people. If you want to associate a star with a dead friend or relative you don't need to pay some shyster $300 for a certificate that probably costs about 20 cents to print off a PC to do it. This is in the same league as people who claim to sell you real estate on the Moon or Mars.
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