It is a well known experiment because it is easy and cheap to do on campus with a large class of students. So it has been repeated many times all with the same astounding result. They all want to believe.
Geoffrey Dean, an Australian researcher who has conducted extensive tests of astrology, reversed the astrological readings of 22 subjects, substituting phrases that were the opposite of what the horoscopes actually stated.
Yet the subjects in this study said the readings applied to them just as often (95 percent of the time) as people to whom the correct phrases were given.
Apparently, those who seek out astrologers just want guidance.
Sad really.
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