ok you can stop looking i found it. well its information on it...
http://www.webhelper4u.com/tnewswrit...buddy_exe.html <--has registry entries on it
from what i gather most people are just useing an add blocker to stop it. google toolbar has an add blocker in built as does the yahoo toolbar. they will both stop the adds popping up and you get a nifty searchbar with it