Quote:
Originally Posted by mick pinner
...why bother advertising something so much dearer than an identical product.
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Perhaps because he figures he will still sell enough at the higher price to make a reasonable profit and doesn't need to keep so much stock. Many business models are based on the low turnover, high profit scenario as it tends to provide a better return on investment. Why go to the expense of selling 100 units at $5 margin when you can sell 10 units at $50?
On the flip-side it can prove to be a short term plan if there is robust competition. Sad to say that the astronomy market in Australia is not very strong at all. Interested beginners who aren't internet savvy can find themselves believing they have no option. Perhaps this vendor believes this is a market he wants to deal with?
Travis