Price is based on supply and demand, but also on competition.
Frankly anyone offering a telescope at a cheaper price either is undercutting the opposition, had a fault with the merchandise, or is willing to sell goods at a lower margin.
As a consumer, everyone should be checking around for the best price. While the niceties of having customer service, service with a smile or even annual "sales", the bottom line is what you are prepared to fork out for the goods.
In the end, the market forces will sort everything out, and customers not happy with the price will often use their own feet. As for any thing else, the rest is merely a window dressing chimera.
Comment: The biggest and best discrepancy of course is "Pssssstt... wanna buy an <insert your equipment here> dirt cheap..." or even better "acquisitions freely obtained". Ahem. (...but sadly not a good idea - mainly because you don't get a warrantee these days!)
aka. Fagan (gotta pick a pocket or two...)
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