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If you are in business you have to deliver the goods by the date agreed...anything short of that is not acceptable..there can be no excuses.
If you can not meet the problems and still be on time you do not deserve client loyality and you can expect to generate a bad reputation....so why be content with the job not getting done ..for what ever reason.
It seems that the problem is not new.
If you pay your subscription they must record that and have a list.
It is simply not reasonable to expect to have to ring up to chase them...it is a reflection of poor control.
As with other businesses the customer has choice and they can choose between a good supplier and a bad supplier..relying on being Aussie and that the crew will accept the battler thing is not good enough in the real world.
Everyone can make a slip up but if it becomes the norm and there is always a reason why the terms of the contract are not met they deserve no sympathy .
One has to take responsibility and not be happy to blame something else.
How would they go if selling on EBAY ... the little buyer satifaction thingy would show if it is issolated or common..the rating is taken by purcahser into consideration.
The mag must change its rep by getting what they say they will do done..no excuses.
Personally I am happy to wait I am laid back to these sort of things but in general customers are unforgiving and to fail to understand that fact means you are on the way out of your business, even if they are smiling at you as they leave and are saying you are a wonderful chap.
alex
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