Good figures you point out Greg.
Yours would be interesting too.
I don't know your sales figures but I imagine that if you sold 5000 magazines, those 5000 are probably read by 10,000 people, or more. (figures used as example only)
There are 3 people in this house alone that read my copy each issue. The copies at our Clubroom are read by members and visitors.
So, you may be reaching many more people than sales figures show!
Same with this site. Visitors make up a huge readership.
All spreads interest in our hobby in one way or another