There are various steps in the selling "process";
I am not sure where to classify the stage that ad fits but d.i.c.k smith did it for me by putting a flyer in the mail box which laid out details of stock, prices and the closest store
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I was confused because there was no "star" saying I was doing the right thing dealing with them. How could one be sure they were used to dealing in electrical things with out a guy dressed like a scientist on their flyer???
I mean how can you buy something if it is not endorsed by a football player or ex swimming star? You know real experts that can help guide you
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How could I relate? how could I feel as though I belonged to a "sick" group?.
I was lost and had to go on the prices offered, and tiresome details about RAM and HD capacity I had no idea which machine was the īn one... and I am so proud of myself I managed the purchase without a role model in sight
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This front of mind advertising misses the point, which is... get out and sell something...today!.
So much money is wasted establishing "profile" when the best way is to simple sell stuff and stand behind the product...and be honest.
Mmmm the last makes one consider how honest is our ad here... lets have some facts.. how many people buying wear jeans ..you know important facts.
But one feels uneasy buying stuff unless someone needing cash, capitalizing on their past career, with the knowledge gained there from, can help out by telling you that brand X is best because they have been paid to say so
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When I need an air conditioner I always consult an ex cricketer not to would be foolish
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Personally I dislike ads (and this does not leave many I like) that plays to the ego.. no doubt the ad we are looking at here seeks to appeal to someone with a particular opinion of how "cool" they are I guess as if not "cool" they fall into the "strange" box maybe
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But if your wardrobe has suits and jeans you must need two lap tops maybe??
Advertising where would we be without dam good advertising
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Alex