Good poll Matt,
A simple solution would be to encase the actual urn resin or something similar and put a gold frame around it and it would be tough as nails, nice and fancy and the problem would be solved. Chris is right "how can you lose the ashes if you don't lose them"
Tony is right as well, there is no incentive if you still get to take them home after losing.
It's a bit like the America's cup except they cant change the rules.
Cheers