Hi Erick,
The easy answer to your question re photographic conventions, there isn't one! Luckily for us, there is no up or down in space. It is common however to present your pictures in a pleasing way. For example, a pic of the Horsehead Nebula presented with the horse "upside down" just doesn't look right (in my humble opinion). Our eyes like to see what they expect to see.
Clear skies,
Shane
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