I've never really looked at these auto-telescopes because I feel them to be 'cheating' when it comes to taking astro images. (Something about artists suffering for their art...
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When you think of using them for outreach and introducing people to what's out there in the night skies, then they become a lot more interesting.
Everyone has their phone with them now, so having a visitor able to see what the scope is seeing, in real-time, could be a great step forward. Rather than queuing and waiting to peer through an eyepiece and see a fuzzy grey blob (if they're lucky), they can see a colour image straight away.
That's assuming that the SeeStar doesn't require an app on the phone/tablet to see it's output. If it's output could be streamed to a large-screen TV, that might be really interesting to see. (I'll leave the logistics of using a large TV at a star party as an exercise to the reader.
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Cheers,
V.