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It's the hype and alternative facts being objected to. Just to be clear many of the "critics" are the people at the forefront of the very advances being discussed, the scientists that developed much of it. And all they're saying is calm down, the hype merchants are way over the top this time, even for hype merchants.
This will probably give us better natural language search engines and simple support chat bots but further than that remains to be seen for many reasons. I don't think we should be calling these techniques AI because it's demonstrably not "AI", according to the scientists, but the facebook/twitter news cycle has already won that one.
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