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Subjectivity is indeed ascendant.
I'm wary of 'expert' ratings and tests, which are themselves subjective. If I had control over all of the settings, test equipment and source material, I might trust the results, otherwise, buyer beware.
When my TV was calibrated (which took about 4 hours across 3 sources - it was as thorough as I could imagine) I had long conversations with the chap who, at that point, had spent well over a decade (as a full-time job) calibrating/configuring screens in all manner of scenarios. He told me point blank to never trust a 'test' published via a website/magazine and it was probably sheer luck that I'd picked a good model that exposed full functionality that he could access to properly calibrate. In his view, none of the websites/magazines were truly independent and his own calibration and test results frequently varied widely from both the published tests and brand-based opinion. My own experience, whilst much less, is similar. The hi-fi industry seems to be similarly afflicted.
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