Looks to me more like they are using the same design concept than that they are a rebranded iOptron. There are parts of the Skywatcher design that look better to me (The way the Alt axis is held and adjusted looks better than my CEM70G) but you would wonder why they have set it up with the USB input, power and hand controller on a moving part (The RA axis) instead of on the fixed body of the mount. You would think if they were going to do it like they have they should have put all the ports in one place and provide at least an attachment point to cable tie all the dangling stuff to the RA head so nothing unplugs in the night.
The CEM70 has some foibles but cable management, including external connections, is one thing that iOptron have got right. The only thing that would have been handy would be a USB3 passthrough port from bottom to top for cams like my ASI2600 that are often grumpy when on hubs, as well as the hub connections on the back of the puck. That would have eliminated the need to pass a cable down through the middle (Which is admittedly easy to do)
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