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As crazy as it sounds I think they are better to select " a no name" actor. That approach allows the new actor to stamp a new an unique approach. In these situations the producers are usually trying to please the old market but somehow gain a new market...well my cynicism says you wont please the old market and those that follow will be somewhat of a bonus...plus the old market is exactly that..old .not likely to be where the major inflow of dollars come from...so go for a new actor..heck if you are in the game and cant recognise a potential star what are you doing there...
Alex
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