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I don't disagree with the cost of the components, it's the whole package deal, and yeah I am quite aware that software will be a big cost. There are ways of reducing the software cost by making as much as possible open source and standards based. In fact, mount that did the hardware side well, and provided open firmware/software - that would be brilliant.
I still think that while it can be done (making a good quality mount to compete at the high end), there's very little chance of a lower price. Depending on the difference, feature set, etc, that's not necessarily enough to kill it, but it will make it harder survive in such a small market (even if exports are done).
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