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Unfortunately most of the time getting them out there to have a look has not been an option, I live far enough away from town and have limited enough time that outreach and/or sidewalk astronomy is not really an option for me.
I fight the battles I can win and bring those I can into the fold, usually they are the people misled by the press about the yuuggggee supermoon, which is really not much more concept wise than the Hubble pictures on the side of the box of a cheap telescope, the only thing is that when the tabloid TV programs grab it, it reaches a lot more people.
The only advantage of the supermoon hype rubbish is that at least if you can get people to the eyepiece, to a complete newcomer the moon is actually an impressive sight through almost any telescope. Far less chance of disappointment than comparing M42 to the picture on the box in a discount store.
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