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Like a lot here, I'd have to go for Alpha Centauri for a number of reasons:
It's the closest, ain't none closer (except the Sun, which most people don't think of when you ask what is the closest star).
It is really easy to find, most people with the slightest knowledge know where it is.
The Jupiter 2 would have been there by now if it wasn't for Zac (indeed!).
Most people are fascinated when they see it close up, they never realised it was a double (I have thought about saying that the other dot is the Jupiter 2, but that would be mean).
It is on our flag...others as well.
Finally, because it is "ours"...most of the population (in the north) can't see it. In fact they can't see a lot of the cool stuff like both Clouds, Omega, Eta Car...the list goes on!
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