Quote:
Originally Posted by multiweb
This is exactly where machine learning and modelling shine. By parsing a huge amount of data, which FB and any other online service collected over years, it is possible to prepare the data in a format that can be fed into an series of algorithm that will isolate trends, fit your profile within certain categories, learn about what you like or dislike, even model your future needs, provided your digital footprint is diverse enough which probably is if you have been online for over a decade like the rest of us. From there it is very lucrative to sell this "data" to commercial entities to better target markets and geographical locations. A very simple example is spotify. Because they already know by whom and where their app is used and its frequency they can approach big music labels to tell them where they should plan their touring bands to go saving money in transport and maximising sales.
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I use an adblocker and never SEE ads so why would I give a rats arse?