Quote:
Originally Posted by Imme
I was at a conference last year where a guy from America spoke on how they use mined data to 'randomly' seat people at a stadium he operated (baseball).
The spruke the fact you could win free corporate box seats if you sign on to their wifi network before your enter the stadium.....what you are actually doing is signing on to a network that mines the date from your phone and profiles you by what sites your phone has visited......they then use this information to seat you in a specific section of the stadium.....that section of the stadium has custom tailored advertisements played on localized screens that are aimed at you and the people who have been profiled to be like you (and seated in that section). e.g. - people profiled as drinkers get lots of beer and junk food ads, health nuts get water and health food ads.......but get this......the absolute killer of the whole system.......they also profile you in to what team you support........if your team is losing badly they push extra alcohol ads on you (why watch anymore of the game, I'll go grab a beer instead) and if your team is winning they flood you with merchandise and team membership ads.
This guys reported profits at this stadium he runs since implementing this profile system have risen by 270%!!!
Advertising has definitely changed.
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Hey Jon, - is it possible (assuming you know) to explain in a simple sentence or two how they 'grab' this information from your phone which presumably could be resting in your pocket not being used the whole time?
It's a complete mystery to me even tho I get that it goes on.