It says the altitude of an airliner. That's just 10 km. A long way to go to get into orbit. And the choice of site suggests they don't understand much about the dynamics of getting it up there - there is s huge advantage to being near the equator and NZ is hopelessly too far south.
That and the whole approach to testing and launch reads rather amateurish to me - from a serious engineering background. As the Norks have also shown, this is far from trivial to get right.
Most likely it won't get off launch or if it does, will go kerplunk into the ocean rather prematurely.
Hope they have a reliable self-destruct button, they'll need it.
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