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I think strangely TV shows may be the answer.
Apparently the TV show NCIS saw an upswing in interest in science.
If that was the case perhaps kids who indicated interest could be surveyed so it could be determined what stimulated their interest.
However fault often can be laid at the feet of the parents.
Now doubt kids now grow up with the parents setting the example of TV viewing...cooking shows etc make a list...but then do you blame the pigs for eating the swill that the farmer dishes out.
Obviously TV must be profitable and TV owes no moral duty other than to shareholders.
Things I would introduce would be interviews with say race car drivers and their engineers wherein they discuss how science and math are so important.
Promote stories of financial success stories of scientists who made a fortune through out history.
But someone , a government or a foundation is needed I expect.
Remember the shows of Prof J.S.Miller we need them as well and the latest effort by the ABC with the astronomy.
However I think the world is coming to an end so perhaps we should not bother.
Alex
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