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I think the problem goes far deeper than a preference for sports or trivia over Science.
There is a general blacklash against Science which is not only manifested in the usual subjects such a climate change denial or anti vaccination, but on a more personal level where one is subject to a torrent of abuse in Internet forums simply for disclosing one's occupation as being a scientist or mathematician.
What I found particularly endearing about the series was that Brain Cox and co came across as normal individuals (maybe this Space Gandalf character being the exception) without being overly intellectual.
Sure the target audience was heavily slanted towards beginners and some of the subject matter was more personal opinion than actual Science such as intelligent extra terrestrial life but it served its purpose as a valuable PR exercise for Science.
Steven
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