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I would agree with that last. An online store that displays "Call" for prices and availability is only one step ahead of those dopey websites (And there were some major bricks and mortar Aus retailers who used to do this quite recently, some still do) which when you click on "Products" or similar, instead of actually showing you that, show a PDF of the latest junk mail catalog (Remember those)
IMO a well sorted web store should be live stock wise and the back office function of the physical store itself should support that. If you have to book stock in to one system as you receive it, then go update the web store with what you just did to keep it up to date, you are handing over a competitive advantage to those stores who have it right. You get twice as many opportunities to cock up data entry for one thing (And have to pay someone to do it twice) and if selling the last of an item over the counter does not update in the web store to show it out of stock, then it is just trouble brewing.
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