Quote:
Originally Posted by casstony
I understand that's the general rule in the world of advertising, but I'm not sure it's a good idea in our little community. If someone's going to drive a distance to inspect a scope they need to know what to expect before arrival.
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I agree but hold back the negatives until you have given a run down on the good points.. EG.. I can seperate x double with this scope which you must admit is great and the scratch on the ota fails to worry me...
I notice many adds include a ware and tear account which is off putting.
I think Raymo mentioned some dust. Some dust is almost a given and if you have been in the game for a while you understand what that means but that may be a complete turn off for a newcomer such the phone wont ring. All I suggest is it would be better left out and raised when the buyer has been given a run down on the good points.. "well if you are a perfectionist like me you will notice a little dust, you may not, but I would leave it as it is really negligable" "it still seperates x double which suggest the optics are perfect".
When buying folk do not think of the reasons they should go ahead but really do focus on why they should pull back.
I was a professional salesman and say there is more to selling than most folk realise and you do not have to con but really get their mind focused on how happy they will be with their new item.. They want it help them not to talk themselves out of going for it.
Alex