In Canada, car maker Subaru have launched an advertising campaign
that links up with their Pleiades logo ('Subaru' is the Japanese name
for the Pleiades) that promotes dark skies and astronomy.
Their web site heralds them as "Proud supporter of the Royal
Astronomical Society of Canada".
Subaru Canada "Dark Sky" web site and advertising video here -
http://www.subaru.ca/WebPage.aspx?We...ebPageID=20822