East is where the radiant is, ie where Eta Aquarids appear to originate from. They may be overhead but their source should still point roughly back at the radiant. Other meteors would be termed sporadics, ie not orginating from the radiant and therefore not Eta Aquarids.
Find a nice spot with a best clear open sky to the East, bundle up warm on a sun lounger or something and keep your eyes open and scanning the sky. I think peak is about 10 - 15 per hour so don't get discouraged.
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