When I got my first scope, (6"Newt) and the first target was Saturn, I beckoned my wife to have a look and got the expected WOW!.
Soon after, with a new bigger aperture scope, (8" Newt) I beckoned her to look at Jupiter.
Ahh! Nice! Was the response.
Next time I called her to look, I think it was Orion Nebula, she said firmly:
"Look Darling, I'm glad its there, but that's the end of it!!!"
She hasn't looked through a scope since.