Quote:
Originally Posted by xelasnave
I call it Mac Donald marketing....
So you get a freshly cracked egg for your burger...
Presumably Hungry Jacks don't use freshly cracked eggs.
Adds are written by add people who live in a Universe of superlative adjectives.
Always let the buyer be aware.
|
But I guess that we are often being sold dreams rather than equipment Alex.
Part of that is the Nirvana effect - "I am sure that I would be able to take images almost as good as Hubble if only I had an XXXX". Then you get an XXXX and find that if only you also had a YYYY, "
surely then I will be able to ....." The purveyors of astro gear encourage this open ended belief that eventually you will "get there" and happily manufacture all manner of gear that promises to help you along the way. Somehow though, this process has resulted in the huge advances of recent decades, so it isn't all bad. It has however moved our hobby from 3 inch achros to 32 inch Dobs - and from DSLR pictures taken on low cost motor drive mounts to fully automated imaging observatories that can crank out huge amounts of data and can also comfortably cost more than $100,000.
The membership of an exclusive club is also beguiling - "only a limited few can fully appreciate the innate quality of XXXX - anyone who doesn't own one is clearly not discerning". Some manufacturers aim their equipment at this exclusivity market by charging outrageous amounts for their gear, accepting that they will only ever have a very lucrative small niche in the market.
and underpinning it all is the breathless and sometimes hilarious marketing hyperbole
