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Bunnings seem to have a good marketing strategy. It's interesting psychology. Great specials, and it gets you in the store, but, often other items are slightly more than, say Mitre 10 for example, but what the hell, while i'm in here, I may as well get that "other item"...... I will buy something I need knowing that I'm probably paying slightly more than somewhere else, but, the time, fuel, etc, etc.
They know this when they put together their marketing.
Its the same as going to a servo, you buy fuel, you need, say, milk or bread, i know its more expensive, but, its convenient.
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