I agree. It is also expensive for what it is. $5.40 for a "Big" Mac? Get outta here
I think that the ridiculously big menu these days, with all the so called healthy salads, wraps and other posh crap to appease the do-gooders, socialists, hipsters etc and now create your taste, surely the costs of all this has to be absorbed somehow, driving up prices.
I find it ironic that the create your taste is advertised as "how very non-Maccas". That right there is the problem. If I wanted a custom made gourmet burger, I wouldn't go to Maccas. If I wanted a healthy lunch, I wouldn't go to Maccas. I go to Maccas because I want a quick fix Big Mac or whatever for a reasonable price.