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I find Woolworthless nauseating in every sense of the word, from the obnoxious slogan music, to the soulless staff and a-hole managers strumping around like roosters in suits. Their shop layout is poor.
Coles is a far more pleasant experience I always find - good layout usually, staff usually friendly enough (and LOTS on the floor on average), 90% of the time cheaper than Woolworthless.
IGA in QLD have shocking prices, so I tend to avoid them. IGA in WA was nearly ALWAYS cheaper than Coles/WW when we lived there for a while, so we shopped there.
Aldi is OK... but I don't like their lack of many products. I can usually get one particular product we like at Aldi for $2.99, vs WW's $7.99 for the EXACT same product made in the SAME factory (fact - I know one of the product's company execs - comes from working as a chef for 10 years - and they confirmed they make it for WW, Coles AND Aldi)
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