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It's not just about usability. It's also about power and expressiveness. Some people want a simple and easy workflow. Some people want control over all the parameters, the ability to generate masks programmatically, etc. The same UI is never going to satisfy both groups.
Incidentally, I'd put PS in the category of software designed for geeks. It's just that people have learned to live with it (or moved to Lightroom.)
Cheers,
Rick.
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