True, but usually Cease and Desist letter and a threat of further legal action if non-compliant is enough to scare most.
I saw a recent example on Facebook, where one 'Pro' photographer had taken another photographers image that was already circulating heavily on FB.
He cropped out the watermark then re-posted it as his own work on his own Facebook photograhy (not personal) page.
Insane, how anyone thinks they could get away with doing that on such a large social media site defies comprehension.