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Think of it as an investment Chris, if that published work is seen by the masses with your name on it, then I would think the 'good will' your business will receive will far exceed the short term monetary return of the sale of the image.
Photography is very much a word-of-mouth business, your name on a successful product or project is free advertising for you.
I photographed hundreds of weddings without ever doing any advertising, rather ensuring the client was happy with the product. Their word of mouth then brought in the customers for years to come.
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