Phil, summer is tourist season. Pretty much everything is double in cost; from food to transportation.
I met a couple who had hired a modified Ford F-350 truck. For 12 days, they paid $20,000. They said that in summer it was double. I thought they were pulling my leg, so, went online and had a look at costing a vehicle for a friend who wants to go with her family (four kids and husband). I found a 5-door 7-seater wagon for her. For 3 weeks, in the middle of winter, it was $4,500 hire. I changed the dates to the middle of summer, and, sure enough, it was $9,000. Exorbitant!
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