Overall it's probably like any interest - you are either interested or you aren't. People who love golf, for example, probably don't understand why everyone doesn't love it.
Also with astronomy the average person just doesn't appreciate the scale of the universe - the distances, number of galaxies, number of stars etc., the mass of objects or a neutron star spinning at 700 revolutions per second. etc etc.
Astronomy images are like art - you either get it or you don't, same with visual astronomy. Also, I have to admit, as far as visual astronomy - a lot of the faint fuzzies just don't have any wow factor. Most people want to see the moon and planets and apart from a few clusters they don't appreciate what they are seeing. In fact a lot of people can't even see the fainter fuzzies due to lack of experience. Most people expect that the view through a telescope will be like the pictures.
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