Zeiss is Zeiss.. but to pay almost $1000 for 8x40 ... you can buy decent telescope for that, and still have enough left for much cheaper (but not that much worse) and certainly bigger binos second hand or new from GSO.
Simply, it's not worth the money.
Last year I found 8x50 on Sunday market for $15. It needed cleaning and collimation (which was fun per se), and now I have excellent pair of binos (all metal !! ).
If you really want new things, have a look here: russian optics is excellent (they learned how to build them from Zeiss after WWII, BTW) but much cheaper.