Given the complexity of the human machine there is an ongoing curve of discovery as to how it works. For me it's not so much about the next supplement but understanding whats out there that will give me some advantage against Father time. Yep, I get organic foods and the advantages of what they bring , but in doing so the question is, do they bring a quantity of the correct compounds to make a difference. You pay good money because someone has done the research and produced a reliable product